I’m Kaitlin, founder of The Velvet Ledger. I help female founders create structure, improve operations and bring practical order to the moving parts of business.
My work sits somewhere between operations, project support and founder partnership, giving you someone who can see the bigger picture and help move the details forward.
I grew up on Tamborine Mountain, playing in the dirt, riding horses, building forts and falling out of trees. It was a childhood full of adventure, curiosity and independence, values that still shape who I am today.
Since then, I’ve lived in multiple cities across Australia, including Sydney, Brisbane, Darwin, Northern NSW and now Perth.
I moved to Perth on a gut feeling. After finding three new homes within my first six months, I started to question why I had come, until I met my boyfriend. After ten years exploring the world on my own, he grounded me here, and Perth became home.
Alongside my love for him and for Perth, I enjoy live music, good food, expensive wine and fast cars. I love adventure, spending time with my family, and my two dogs, Duke and Wilfred.
You’ll often find me camping, at a rodeo, playing golf, lifting weights, at a yoga class, horse riding, or watching wheelchair rugby.
In my spare time, I’m writing a book and poetry, and I dabble in photography and dressmaking. I’m naturally curious about the world around me and always looking to learn something new.
But just like everyone else, I am so much more than the things I love or what I do.
I hold a Bachelor of Psychological Science with a minor in Health and Sport/Exercise, a Diploma in Entertainment Business Management, and a Certificate IV in Workplace Health and Safety.
I enjoy finding solutions to everyday problems that create better outcomes for others. I am compassionate and caring, and I believe in supporting individuals beyond just their business, because for founders, business is personal.
Throughout my career, I’ve worked across a wide range of industries and roles:
Each experience has shaped how I work today, adaptable, solutions-focused, and people-first.
Just like you, I have chased my dreams and fallen short.
But when it comes to following my heart, I have always won.
Because success isn’t always about the outcome, it’s about growth, courage and learning along the way.
I see things others don’t.
I see potential.
I see opportunity.
I see solutions.
And most importantly, I see the person behind the business. Your fears, your ambitions, and everything in between.
That’s why I do what I do.
Because sometimes, all you need is a partner who sees what you’re capable of and helps you get there.